Analysis of the influences of the environment: towards an extension of the PESTEL model with regard to the 17 objectives of sustainable development[Analyse des influences de l’environnement : vers un élargissement du modèle PESTEL aux regards des 17 objectifs du développement durable]

We present a new marketing and economic diagnostic matrix revisited from the PESTEL analysis, namely the PESTEL – ID: analysis of environmental influences: towards an extension of the PESTEL model with regard to the 17 objectives of sustainable development. A PESTEL analysis is based on an in-depth study of the macro-economic context of the company. It analyzes the market, the risks management and offers both quantitative and qualitative analysis. It is important to recognize the main factors that structure the market society, having as a consequence direct or indirect effects on the company and its strategy within an open market. The result of this analysis is presented in the proposal of an inventory of risks and opportunities, serving as a solid foundation for other studies in the context of strategic marketing. To use this analysis, it is necessary to have a good general knowledge, to be open to multiple sources of information and to have a spirit of synthesis allowing to better understand the macroeconomic issues of a company or of a project to be carried out. Following the organization of COP 21 and the ratification of the Paris Agreement, the member states of the European Union adopted the European Green Deal. Launched in 2019, this priority innovation and investment plan articulates several aspects of the economic, social and ecological transition. Due to their fundamental missions, our higher education and research establishments are at the crossroads of the issues of sustainable development and social and environmental responsibility in France. Indeed, to meet the expectations of today's learners and meet the challenges of tomorrow's socio-economic world, our institutions must not only produce and transmit new knowledge, but also appropriate it in their context, on their campus. , within their teams. In addition, our institutions must also position themselves to take into account the environmental and social impacts of research, ensuring that activities are ethical and meet international standards, taking into account sustainability in the planning and implementation research implementation, encouraging these practices to promote sustainable research publication, while providing resources to help researchers adopt sustainable practices in their work. This conference proposes to provide tools for reflection specific to the context of ESR and to bring out concrete courses of action shared by the invited specialists. In the context of Sustainable Development and Social Responsibility, as new approaches to the piloting service of universities,