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Responsabilité sociétale des programmes de formation au management : le cas d’un master de formation en alternance à la vente et au management commercial à l’Université Lyon 3 / iaelyon

Author

Listed:
  • Marc Bonnet

    (ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations, Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Thibaut Duboisy

    (ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations, Iaelyon - Iaelyon School of Management - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon)

  • Olivier Duret

    (Iaelyon - Iaelyon School of Management - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon)

  • Céline Guenet

    (Iaelyon - Iaelyon School of Management - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon)

Abstract

This communication focuses on an innovative pedagogical practice within the framework of a master's degree in management organized in the form of sandwich. courses. It is indeed a question of contractualizing the performance of management education between the various stakeholders involved by going beyond the student, the apprenticeship masters and the university tutors. Interactive pedagogy by project consists in fact of involving all the actors in an intervention-research intended to build a socio-economic commercial action plan. This work is formalized in the master's thesis and its purpose is to formalize the current and potential performance of the action plan, by explaining the visible and hidden costs and performance of the commercial action plan as well as the positive impacts for each actor: students, company staff, company management, customers and the natural environment.

Suggested Citation

  • Marc Bonnet & Thibaut Duboisy & Olivier Duret & Céline Guenet, 2022. "Responsabilité sociétale des programmes de formation au management : le cas d’un master de formation en alternance à la vente et au management commercial à l’Université Lyon 3 / iaelyon," Post-Print hal-04054084, HAL.
    • Handle: RePEc:hal:journl:hal-04054084
    as

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