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The role of peer influence and norms in organic farming adoption: Accounting for farmers’ heterogeneity

Author

Listed:
  • Quoc Tran-Nam

    (VNU-HCM - Vietnam National University, Ho Chi Minh City / Đại học Quốc gia TP. Hồ Chí Minh)

  • Tuyen Tiet

    (BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

Abstract

Understanding the evidence-based elements that impact the adoption of organic farming is advantageous for the proper management of such adoption. Our research examines the influence of socio-psychological factors in promoting organic agriculture in Vietnam, including peer influence, social norms and personal norms. Cluster analysis is applied to account for individuals' heterogeneity in environmental beliefs regarding adopting organic farming. We find that peer influence, such as the frequency of communication and the existence of organic farming neighbors, are critical components of organic agriculture. Moreover, social and personal norms could also play a key role in incentivizing environmentally concerned farmers to convert to organic farming. Therefore, policymakers should encourage neighborhood collaboration, establish a channel for farmers to promote interaction between farmers and promote farmers' recognition of the importance of organic agriculture to effectively drive them toward the sustainable adoption of organic farming.

Suggested Citation

  • Quoc Tran-Nam & Tuyen Tiet, 2022. "The role of peer influence and norms in organic farming adoption: Accounting for farmers’ heterogeneity," Post-Print hal-04028068, HAL.
    • Handle: RePEc:hal:journl:hal-04028068
    DOI: 10.1016/j.jenvman.2022.115909
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    Cited by:

    1. Lu, Chen-Fu & Cheng, Chia-Yi, 2023. "Exploring the distribution of organic farming: Findings from certified rice in Taiwan," Ecological Economics, Elsevier, vol. 212(C).

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