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Economie de l'attention

Author

Listed:
  • Rémy Le Champion

    (CARISM - Centre d'Analyse et de Recherche Interdisciplinaires sur les Médias - Université Paris-Panthéon-Assas)

Abstract

Les entreprise médiatiques, dont tout ou partie des ressources provient de la publicité, s'attachent à produire de l'attention destinée à être commercialisée auprès des annonceurs. Ce principe fut rendu célèbre par les propos tenus en 2004 par l'ancien président de TF1 (Patrick Le Lay) lorsqu'il déclara au sujet de sa chaîne et de son métier : "Ce que nous vendons à Coca-Cola, c'est du temps de cerveau humain disponible" ; autrement dit, de l'attention.

Suggested Citation

  • Rémy Le Champion, 2022. "Economie de l'attention," Post-Print hal-04022956, HAL.
    • Handle: RePEc:hal:journl:hal-04022956
    DOI: 10.3917/puf.legav.2017.01
    as

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