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What future for the vertical integration strategies of Champagne winegrowers?
[Quel avenir pour les stratégies d’intégration verticale des vignerons champenois ?]

Author

Listed:
  • Aurélie Ringeval-Deluze

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • Isaac Houeto

Abstract

In a context of tougher competitive environment for Champagne winegrowers, the authors establish a typology of these actors based on their personal characteristics and their economic activity, including their degree of vertical integration. Their results show three main categories of operators (the traditionals, the salesmen, and the pionneers) whose strategy is more or less adapted to cope with the market evolutions, depending on their ability and willingness to improve the value of their production.

Suggested Citation

  • Aurélie Ringeval-Deluze & Isaac Houeto, 2022. "What future for the vertical integration strategies of Champagne winegrowers? [Quel avenir pour les stratégies d’intégration verticale des vignerons champenois ?]," Post-Print hal-04021404, HAL.
    • Handle: RePEc:hal:journl:hal-04021404
    DOI: 10.4000/economierurale.10098
    Note: View the original document on HAL open archive server: https://hal.science/hal-04021404
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    References listed on IDEAS

    as
    1. Declerck, Francis, 2005. "Typology and Financial Performance of Champagne Makers According to Distribution Channel," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 8(4), pages 1-22.
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