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Les effets de la taille de caractère des sites web marchands sur les réactions des internautes

Author

Listed:
  • Raouf Zafri

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Jean-François Lemoine

Abstract

Cette recherche a pour objectif d'étudier l'impact de la taille de caractère des sites web marchands sur les réactions des internautes. Les résultats d'une étude qualitative (28 répondants) et d'une étude expérimentale (486 individus) révèlent que la taille de caractère a un effet direct sur l'oppression, la facilité d'utilisation perçue, l'intégrité perçue du site et la durée de navigation. En outre, ils mettent en évidence une incidence indirecte de la taille de caractère sur l'intention d'achat à travers l'effet médiateur de l'intégrité perçue du site. Cet article contribue ainsi à l'enrichissement de la littérature dédiée à la web atmosphère et sensibilise les managers sur les conséquences de leurs choix en matière de taille de caractère.

Suggested Citation

  • Raouf Zafri & Jean-François Lemoine, 2020. "Les effets de la taille de caractère des sites web marchands sur les réactions des internautes," Post-Print hal-04007869, HAL.
    • Handle: RePEc:hal:journl:hal-04007869
    as

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