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When Key Elements of Franchising Become Sources of Conflicts

Author

Listed:
  • G. Basset

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • B. López-Fernández

    (Universidad de Oviedo = University of Oviedo)

  • R. Perrigot

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

Franchise networks are often faced with conflicts. In this paper, we aim to examine specific sources of franchisor/franchisee conflicts related to the key elements of franchising, i.e., know-how, assistance, and brand. To do so, our empirical study relies on a qualitative approach with 27 in-depth interviews with franchisors and their representatives operating their networks in various industries in the French market. Our study contributes to the literature on conflicts in franchising by focusing on the main elements of franchising as potential sources of conflicts, as well as on the practice by giving advice to franchisors that may minimize such conflicts. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Suggested Citation

  • G. Basset & B. López-Fernández & R. Perrigot, 2023. "When Key Elements of Franchising Become Sources of Conflicts," Post-Print hal-03979400, HAL.
    • Handle: RePEc:hal:journl:hal-03979400
    DOI: 10.1007/978-3-031-18134-4_9
    as

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