IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03948374.html
   My bibliography  Save this paper

Use of personal data for monetization purposes: the case of mobile applications

Author

Listed:
  • Clara Jean

    (EESC-GEM Grenoble Ecole de Management)

  • Vincent Lefrere

    (IMT-BS - DEFI - Département Droit, Economie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

In the mobile apps market, most apps can be downloaded for free. This study reviews the economic literature on the three most popular monetization strategies used to generate revenue: Advertising, freemium, and personal data. We discuss the part played by personal data in each of these three monetization strategies, and highlight why the lack of knowledge about the ultimate uses of personal data by market stakeholders should be of concern.

Suggested Citation

  • Clara Jean & Vincent Lefrere, 2023. "Use of personal data for monetization purposes: the case of mobile applications," Post-Print hal-03948374, HAL.
    • Handle: RePEc:hal:journl:hal-03948374
    DOI: 10.1080/00213624.2023.2273128
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03948374. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.