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Penser l’animal comme consommateur. Un tournant ontologique en consumer research

Author

Listed:
  • Boris Collet

    (Université de Lille, LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille)

Abstract

Starting from the observation that animals are absent from consumer research, this paper is a call to (re)consider the place of animals within our discipline by exploring the possibility of "animals as consumers". Drawing the anthropology of nature and animal studies, we propose to discuss the epistemological and methodological implications of an "animal turn" in consumer research. To develop this research agenda, we introduce etho-ethnography (Lestel, 2006; Lestel et al., 2006) as a method in consumer research

Suggested Citation

  • Boris Collet, 2022. "Penser l’animal comme consommateur. Un tournant ontologique en consumer research," Post-Print hal-03947461, HAL.
    • Handle: RePEc:hal:journl:hal-03947461
    as

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