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To get rid of a product: classification of main motivations from consumers experiences analyses
[Se séparer d'un produit classification des principales motivations par l'analyse de récits de consommateurs]

Author

Listed:
  • Camille Lebossé

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

Abstract

The practices of consumers with products they no longer use (keeping, discarding, giving, processing, reselling the good) have received limited attention in the marketing literature and have rarely been studied simultaneously. Given the importance of the circular economy, this research aims to better understand the generic motivations of consumers behind the potential diversity of their post-use practices. Following a hierarchical upward classification via the Alceste software based on phenomenological interviews (N=16), the results allow to identify four main motivations: ensure intergenerational transmission, adopt eco-responsible behavior, look for a good « deal » and perpetuate the use of a passion-product.

Suggested Citation

  • Camille Lebossé, 2022. "To get rid of a product: classification of main motivations from consumers experiences analyses [Se séparer d'un produit classification des principales motivations par l'analyse de récits de consom," Post-Print hal-03943788, HAL.
    • Handle: RePEc:hal:journl:hal-03943788
    as

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