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Un utilisateur sous influence. Le cas du système numérique de contrôle de gestion d’Airbnb

Author

Listed:
  • Benjamin Benoit

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Fabienne Villesèque-Dubus

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

The recent emergence of digital platforms is one of the manifestations of the digital revolution which is marked by the emergence of the collaborative economy. It gives birth to new types of organizations which encourage the development of new products and services and, as a result, induce new management practices. By studying the "evaluative infrastructure" developed by Airbnb since 2008, which offers its users management devices to support them in marketing their offer, this contribution seeks to define the components and functions exercised by the digital management control system (DMCS) intended for the host-user. It shows how a DMCS presented as a tailor-made control device turns out to be a system that influences and monitors the user.

Suggested Citation

  • Benjamin Benoit & Fabienne Villesèque-Dubus, 2020. "Un utilisateur sous influence. Le cas du système numérique de contrôle de gestion d’Airbnb," Post-Print hal-03867120, HAL.
    • Handle: RePEc:hal:journl:hal-03867120
    DOI: 10.3166/rfg.2020.00474
    as

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