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Start-up : stratégie & création de business plan

Author

Listed:
  • Stephane Brosia

    (CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon)

Abstract

Ce livre réunit toutes les composantes permettant la rédaction d'un business plan pour une start-up. Son originalité est qu'il rassemble non seulement les métriques financières que tout porteur de projet devra écrire en créant son activité, mais aussi les matrices permettant l'analyse stratégique nécessaire justifiant les chiffres. De nombreux business case viennent aussi agrémenter la lecture, ce qui en simplifie aussi la compréhension. Ce livre s'adresse particulièrement aux créateurs de start-up, aux dirigeants, et aux étudiants de master.

Suggested Citation

  • Stephane Brosia, 2021. "Start-up : stratégie & création de business plan," Post-Print hal-03857125, HAL.
    • Handle: RePEc:hal:journl:hal-03857125
    as

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    Keywords

    business plan; start up;

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