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Retailers’ territorial legitimacy and local food product sales
[Légitimité territoriale des grandes surfaces alimentaires et vente de produits locaux]

Author

Listed:
  • Fabrice Cassou

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Marie-France Gauthier-Peiro

    (CREOP - Centre de Recherches sur l'Entreprise, les Organisations et le Patrimoine - GIO - Gouvernance des Institutions et des Organisations - UNILIM - Université de Limoges)

  • Bruno Mazières

    (CREOP - Centre de Recherches sur l'Entreprise, les Organisations et le Patrimoine - GIO - Gouvernance des Institutions et des Organisations - UNILIM - Université de Limoges)

Abstract

Local food product consumers attend different points of sale including large food retailers. We argue that consumers' behavior could be impacted as retailers are perceived as having a territorial legitimacy in marketing local food. This leads to direct or indirect effects such as: 1) willing to return to this store; 2) recommending their retail store to people they know; 3) willing to purchase their local food products in this retail store in the future.

Suggested Citation

  • Fabrice Cassou & Marie-France Gauthier-Peiro & Bruno Mazières, 2022. "Retailers’ territorial legitimacy and local food product sales [Légitimité territoriale des grandes surfaces alimentaires et vente de produits locaux]," Post-Print hal-03856171, HAL.
    • Handle: RePEc:hal:journl:hal-03856171
    DOI: 10.48611/isbn.978-2-406-14229-4.p.0053
    as

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