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CASTORAMA : améliorer son image employeur pour (re)devenir leader

Author

Listed:
  • Chloé Guillot-Soulez

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Elsa Large

Abstract

Castorama, filiale du groupe Kingfisher, actuellement numéro 2 sur le marché français de la grande distribution, spécialisée dans le bricolage, la décoration et l'aménagement de la maison, a pour ambition de devenir l'entreprise leader de l'amélioration de la maison.Atteindre cet objectif stratégique suppose, pour l'enseigne, de renforcer sa capacité à attirer et fidéliser les ressources humaines. La mission d'audit des étudiant(e)s, devenu(e)s consultant(e)s en Ressources Humaines, s'articulera autour de questions stratégiques : Quelles sont les forces et les faiblesses de Castorama au niveau de sa politique RH ? Quelle est l'image employeur de l'entreprise ? Comment Castorama se distingue-t-elle des employeurs concurrents ? Comment valoriser la marque employeur de l'entreprise et améliorer son image employeur ?

Suggested Citation

  • Chloé Guillot-Soulez & Elsa Large, 2020. "CASTORAMA : améliorer son image employeur pour (re)devenir leader," Post-Print hal-03827734, HAL.
    • Handle: RePEc:hal:journl:hal-03827734
    as

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