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Logistics and marketing perspectives of blockchain-based agri-food traceability: Case studies of Walmart and Carrefour uses
[Perspectives logistiques et marketing de la traçabilité agri-alimentaire par la blockchain : Études de cas des usages de Walmart et Carrefour]

Author

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  • Florent Saucède

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

Abstract

To restore consumer trust and confidence in food systems, some retailers and manufacturers exploit the blockchain technology to support the total traceability of their supply chains. We analyze how Walmart and Carrefour, two pioneers of food blockchains, use this technology. We show how it contributes to the dimensions and stakes of traceability. We characterize two contrasting approaches. The first one aims to control food safety by improving the piloting and the functioning of supply chains. The second one is marketing–oriented, and aims at building consumer trust by mobilizing supply chain actors to co-construct a set of facts and evidence, put into a narrative to bring transparency on the origin of products and the virtuous practices of the actors who participate in their quality.

Suggested Citation

  • Florent Saucède, 2022. "Logistics and marketing perspectives of blockchain-based agri-food traceability: Case studies of Walmart and Carrefour uses [Perspectives logistiques et marketing de la traçabilité agri-alimentaire," Post-Print hal-03773361, HAL.
    • Handle: RePEc:hal:journl:hal-03773361
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-03773361
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    Keywords

    blockchain; traçabilité;

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