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Is the mission-driven company doomed to be an island in the icy lake of the business world?
[La société à mission est-elle condamnée à être un îlot au sein du lac glacé du monde des affaires ?]

Author

Listed:
  • Nicolas Cuzacq

    (UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Some presentations of the Danone case have pitted a CSR leader against shareholders obsessed with maximising shareholder value. As a result, the company with a mission would be condemned by the cynicism of business practice. The reality is more complex. Moreover, the mission-driven company is presented as a legitimate innovation by some and as a mystification by others. This brings us back to the question of the instrumentalisation of CSR through a logic of fairwashing. The law and legal engineering offer solutions for sanctioning a hiatus within a company with a mission between the virtue displayed and the vice unmasked.

Suggested Citation

  • Nicolas Cuzacq, 2022. "Is the mission-driven company doomed to be an island in the icy lake of the business world? [La société à mission est-elle condamnée à être un îlot au sein du lac glacé du monde des affaires ?]," Post-Print hal-03745575, HAL.
    • Handle: RePEc:hal:journl:hal-03745575
    DOI: 10.48611/isbn.978-2-406-13800-6.p.0087
    as

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