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Réussir le lancement d'une boutique en ligne : du business model au business plan

Author

Listed:
  • Shérazade Gatfaoui

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel)

Abstract

Présentation du dispositif pédagogique "Réussir le lancement d'une boutique en ligne" Présentation des objectifs pédagogiques et discussion autour des méthodes pédagogiques pour l'apprentissage de la gestion Maîtriser, adapter et appliquer les concepts de marketing dans un contexte d''entrepreneuriat digital. Appréhender l'entrepreneuriat dans une approche systémique et interdisciplinaire. Mobiliser ses connaissances en vue de construire le Business model et le Business plan. Développer un sens de l'analyse critique et une capacité à la prise de recul. Développer sa capacité créative. Mener une réflexion collective.

Suggested Citation

  • Shérazade Gatfaoui, 2022. "Réussir le lancement d'une boutique en ligne : du business model au business plan," Post-Print hal-03723320, HAL.
    • Handle: RePEc:hal:journl:hal-03723320
    as

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