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L’intrusion perçue par le consommateur

Author

Listed:
  • Laure Perraud

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel)

Abstract

L'intrusion perçue est une réaction affective déclenchée par une sollicitation marketing dont l'étude connait un regain d'intérêt depuis le développement de la publicité et de la porosité grandissante de la frontière entre sphère privée et sphère publique sur internet.

Suggested Citation

  • Laure Perraud, 2022. "L’intrusion perçue par le consommateur," Post-Print hal-03710106, HAL.
    • Handle: RePEc:hal:journl:hal-03710106
    Note: View the original document on HAL open archive server: https://hal.science/hal-03710106
    as

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