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Marketing-Fallstudie, Wesentlichkeitsmatrix der Accor-Gruppe, Identifizierung und Reduzierung von Bedrohungen, die von Tourismusakteuren wahrgenommen werden
[Marketing case study, the Accor Group's materiality matrix, identifying and reducing threats perceived by tourism stakeholders]

Author

Listed:
  • P. Ballester

    (IGS - Groupe IGS, Euridis - Euridis Business School, AFM - Association française du marketing (AFM))

Abstract

Wesentlichkeitsmatrix oder Wesentlichkeitsmatrix für ein Unternehmen: nämlich Hilfe für Investoren und Finanzanalysten bei der Auswahl von Indikatoren zur Priorisierung ihrer CSR-Maßnahmen. Die Wesentlichkeitsmatrix ist ein Entscheidungsinstrument für Manager, die Teil einer verantwortungsvollen Geschäftsstrategie sein möchten. Accor-Gruppe für Tourismus und Gastgewerbe.

Suggested Citation

  • P. Ballester, 2022. "Marketing-Fallstudie, Wesentlichkeitsmatrix der Accor-Gruppe, Identifizierung und Reduzierung von Bedrohungen, die von Tourismusakteuren wahrgenommen werden [Marketing case study, the Accor Group's," Post-Print hal-03704843, HAL.
    • Handle: RePEc:hal:journl:hal-03704843
    Note: View the original document on HAL open archive server: https://hal.science/hal-03704843
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