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How can Fairtrade maximize demand and positive producer impact through its supply chain and business engagement?

Author

Listed:
  • Allison M. Loconto

    (INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, LISIS - Laboratoire Interdisciplinaire Sciences, Innovations, Sociétés - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Université Gustave Eiffel, LISIS - Laboratoire Interdisciplinaire Sciences, Innovations, Sociétés - INRA - Institut National de la Recherche Agronomique - UPEM - Université Paris-Est Marne-la-Vallée - ESIEE Paris - CNRS - Centre National de la Recherche Scientifique)

  • Nadine Arnold

    (VU - Vrije Universiteit Amsterdam [Amsterdam])

  • Jennifer Widmer

    (Lucerne University of Applied Sciences and Arts [Luzern])

  • Matthew Anderson

    (Portsmouth Business School [Portsmouth])

  • Aurélie Carimentrand

    (UB - Université de Bordeaux)

  • Alejandra Jimenez

    (Université Gustave Eiffel, LISIS - Laboratoire Interdisciplinaire Sciences, Innovations, Sociétés - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Université Gustave Eiffel, LISIS - Laboratoire Interdisciplinaire Sciences, Innovations, Sociétés - INRA - Institut National de la Recherche Agronomique - UPEM - Université Paris-Est Marne-la-Vallée - ESIEE Paris - CNRS - Centre National de la Recherche Scientifique)

Abstract

Traders are key - producer level impacts depend on volumes sold to and by traders on fairtrade terms • Most traders have fairtrade as their core mission or as a mission-driven csr strategy • Fairtrade engagement does change companies' supply chain behavior • Company size matters - micro and large companies are the most engaged • Traders do not believe that their benefits come from standards compliance, but rather from project based partnerships • Consumers value bananas, cocoa and coffee differently; they are not willing to pay the same fairtrade price for different products.

Suggested Citation

  • Allison M. Loconto & Nadine Arnold & Jennifer Widmer & Matthew Anderson & Aurélie Carimentrand & Alejandra Jimenez, 2022. "How can Fairtrade maximize demand and positive producer impact through its supply chain and business engagement?," Post-Print hal-03704609, HAL.
    • Handle: RePEc:hal:journl:hal-03704609
    as

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