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Verantwortungsvolle SWOT-Matrix
[Sustainable SWOT Matrix]

Author

Listed:
  • P. Ballester

    (IGS - Groupe IGS, Euridis - Euridis Business School)

Abstract

Die berühmte Matrix durch das Prisma der Nachhaltigkeit neu definieren. Wir schlagen eine kritische Lektüre der SWOT vor und integrieren sie in einen nachhaltigeren Ansatz [S für nachhaltig von SWOT] für ein Unternehmen oder ein nachhaltiges Entwicklungsprojekt. Es ermöglicht die Identifizierung der möglichen kommerziellen Strategie oder Strategien, um eine Dienstleistung oder ein Produkt in einer kurz-, mittel- und langfristigen strategischen Vision der Resilienz für eine anthropozäne Welt zu schaffen oder zu entwickeln.

Suggested Citation

  • P. Ballester, 2022. "Verantwortungsvolle SWOT-Matrix [Sustainable SWOT Matrix]," Post-Print hal-03704071, HAL.
    • Handle: RePEc:hal:journl:hal-03704071
    Note: View the original document on HAL open archive server: https://hal.science/hal-03704071
    as

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    File URL: https://hal.science/hal-03704071/document
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