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La "drop culture” a bouleversé les codes de la distribution et de la consommation

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  • Balla Fofana

Abstract

La technique de vente, basée sur l'absence de marketing, des quantités limités de marchandises et une fenêtre d'achat très courte, s'est imposée bien au-delà du secteur de la mode, quitte à engendrer des emplettes inutiles. En pleine Fashion Week, un premier salon lui est dédié.

Suggested Citation

  • Balla Fofana, 2022. "La "drop culture” a bouleversé les codes de la distribution et de la consommation," Post-Print hal-03703697, HAL.
    • Handle: RePEc:hal:journl:hal-03703697
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