Behavioral and cognitive analysis of risky financial behavior: Case of loan issuance[Analyse comportementale et cognitive d'un comportement financier risqué : Cas d'émission d'un prêt]

According to the traditional economic approach, individual decisions are made in a way that reflects their own interests and is rational. Behavioral economics is a branch of economics that integrates economics and psychology in the analysis of human behavior. Indeed, opting for a risky financial choice is not always easy. For this, we seek to know the degree of difficulty related to the level of actions and behaviors of individuals faced with a risky financial choice. We developed an experimental framework in which the subject had to choose between two risky choices during a debt transaction. In addition, we conducted a two-level questionnaire (control and experimental situation) via the computer-assisted diffusion method. Computer-Assisted Web Interviewing (CAWI) with 114 anonymous Moroccan individuals, in which they had to answer risk-free questions (control situation) followed by risky shows (experimental financial situation). The study revealed that the time given by subjects to risk-free questions (M = 3.09 min) was less than that given to risky questions (M = 10.29 min). Similarly, gender impacts the duration of response to risky questions (p