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Effects of hedonic shopping motivations and gender differences on compulsive online buyers

Author

Listed:
  • Xuhui Wang

    (DUFES - Dongbei University of Finance and Economics, Dalian)

  • Fayaz Ali

    (DUFES - Dongbei University of Finance and Economics, Dalian)

  • Muhammad Zubair Tauni

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Qilin Zhang

    (DUFES - Dongbei University of Finance and Economics, Dalian)

  • Tanveer Ahsan

    (ESC [Rennes] - ESC Rennes School of Business)

Abstract

Online shopping addiction has become a worsening problem in China for males and females. Based on 904 shoppers, this study examines the relationship between hedonic shopping motivations and compulsive online buying and investigates gender differences using gender theories. This study finds that different hedonic motivations contribute to compulsive online buying. Gratification seeking and idea shopping are key motivations for compulsive online buyers (females are mostly gratification seekers, while males are mostly information seekers). Conversely, value and role-play shopping reduce compulsive online buying, with a stronger effect on females; however, role-play shopping was unrelated to compulsive online buying for males.

Suggested Citation

  • Xuhui Wang & Fayaz Ali & Muhammad Zubair Tauni & Qilin Zhang & Tanveer Ahsan, 2022. "Effects of hedonic shopping motivations and gender differences on compulsive online buyers," Post-Print hal-03696964, HAL.
    • Handle: RePEc:hal:journl:hal-03696964
    DOI: 10.1080/10696679.2021.1894949
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    Cited by:

    1. Daniele Scarpi de Claricini, 2023. "Hedonic and utilitarian online shopping: A preliminary investigation," Economic Analysis Letters, Anser Press, vol. 2(4), pages 39-45, August.

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