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The Role of Embodiment and Body Position in Virtual Reality Tourism Experiences on Consumer Behavior
[Le Rôle de l'Incarnation et de la Position du Corps lors d'Expériences Touristiques en Réalité Virtuelle sur le Comportement du Consommateur]

Author

Listed:
  • Pierre-Henry Leveau

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Sandra Camus

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Paul Richard

    (LARIS - Laboratoire Angevin de Recherche en Ingénierie des Systèmes - UA - Université d'Angers)

Abstract

The aim of the research is to understand the role of embodiment felt and body position on immersion, pleasure, and consumer intentions during a virtual tour experience. The quantitative study conducted is analyzed both using ANOVA and a PLS structural equation model. In the experimental protocol proposed, the user embodies a kayaker discovering Antarctica. The results show that embodiment, body position and sensorimotor interactions have positive effects on the dependent variables listed above. More precisely, being in the position of the real activity to realize the virtual experience is a source of greater intensity in terms of embodiment, immersion, and pleasure. The study provides recommendations to professionals in the choice of contexts and experiential factors in virtual reality arousing positive behavioral intentions, to discover and visit the place for real.

Suggested Citation

  • Pierre-Henry Leveau & Sandra Camus & Paul Richard, 2022. "The Role of Embodiment and Body Position in Virtual Reality Tourism Experiences on Consumer Behavior [Le Rôle de l'Incarnation et de la Position du Corps lors d'Expériences Touristiques en Réalité ," Post-Print hal-03683726, HAL.
    • Handle: RePEc:hal:journl:hal-03683726
    Note: View the original document on HAL open archive server: https://univ-angers.hal.science/hal-03683726
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    Keywords

    virtual reality; embodiment; immersion; enjoyment; behavioral intentions; incarnation; réalité virtuelle; plaisir; intentions comportementales;
    All these keywords.

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