The Impact of the Brand Management System on Performance across Service and Product-Oriented Activities
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Abstract
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DOI: 10.1108/JPBM-09-2015-0995
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Cited by:
- Parves Sultan & Ho Yin Wong, 2019. "How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mod," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 332-347, May.
- Gonzalo Maldonado-Guzman & Jesus Francisco Mellado-Siller & Edith Reyes-Ruiz, 2018. "Brand Management and Business Performance in Mexican Small Business," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 8(3), pages 1-16, August.
- Gonzalo Maldonado-Guzmán & VÃctor Manuel Molina-Morejón & Raymundo Juárez-del Toro, 2023. "Brand Management Measurement in Mexican Small Firms: Empirical Evidence," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 13(5), pages 1-7.
- Hazem Ahmed Khairy & Mohamed Fathy Agina & Nadir Aliane & Mohammed Ezzat Hashad, 2023. "Internal Branding in Hotels: Interaction Effects of Employee Engagement, Workplace Friendship, and Organizational Citizenship Behavior," Sustainability, MDPI, vol. 15(5), pages 1-16, March.
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