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Alter-entrepreneuriat, communication organisante, communication instituante. Quel(s) agir(s) communicationnel(s) pour un modèle économique durable ?

Author

Listed:
  • Maya Velmuradova

    (IMSIC - Institut mediterranéen des sciences de l'information et de la communication - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Thierry Levy-Tadjine

    (LED - Laboratoire d'Economie Dionysien - UP8 - Université Paris 8 Vincennes-Saint-Denis)

  • Sibel Tokatlioglu

    (Center for Women Studies, University of Kirklareli - KLU - Kırklareli University)

Abstract

The dominant model of development equated with GDP, economic growth and consumption is no longer sustainable. Is the post-COVID society ready to go beyond it, given this time of rupture? Not so sure, judging by the government measures stimulating this same consumption, the actual unprecedented utilization of single-use plastic goods (masks, tests...), the delay in ecological imperatives. The question of integrating "social" AND "ecological" sustainability in companies remains unsettled, both in practices and in scientific work (Ballereau & al, 2020). We will approach this issue from an interdisciplinary angle, confronting the concept of Alter-entrepreneurship (Marchesnay, 2020) or sustainable and responsible Entrepreneurship (Ballereau & al, 2020; Persais, 2020) with those of 'organizing' and 'instituting' communication' (Bouillon & Loneux, 2021, Bernard, 2016a). How to articulate the different communication approaches that "in-form organizations" (Le Moënne, 2021), in the context of Sustainable Entrepreneurship and its support? What communicational action(s) in or for a multiple and complex phenomenon of Alter-entrepreneurship(s)?

Suggested Citation

  • Maya Velmuradova & Thierry Levy-Tadjine & Sibel Tokatlioglu, 2022. "Alter-entrepreneuriat, communication organisante, communication instituante. Quel(s) agir(s) communicationnel(s) pour un modèle économique durable ?," Post-Print hal-03669025, HAL.
    • Handle: RePEc:hal:journl:hal-03669025
    Note: View the original document on HAL open archive server: https://hal.science/hal-03669025
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