Key factors for the emergence of innovative Paytech companies in Morocco: Innovation in mobile payment applications for Digital Wallets[L'éclosion des entreprises innovantes en Paytech au Maroc : Une exploration des facteurs clés de l’innovation des applications de paiement mobile destinée aux Digital Wallets]

Morocco has seen a galloping increase in digital wallets since the introduction of this mobile solution in 2018. However, the period from 2015 to 2020 is marked by a downward trend in the creation of innovative ICT companies. In the context of this article, and in order to explain this reality, we will try to answer the following question: What is the relationship between the key factors of creation of new technological firms and the emergence of innovative Paytech companies in Morocco? To answer our central question, we have used scientific realism as an epistemological position, and the hypothetico-deductive approach as a research approach. In order to study our research hypotheses, we constructed a sample of 30 individuals working with actors of the ecosystem of these companies. In order to carry out the empirical analysis of our conceptual research model, we used cross-sectional data regression. The results of the study show that the emergence of innovative Paytech companies in Morocco is linked to the importance of the external network actors facilitated by the incubators and to the access of the founders of innovative Paytech companies to bank loans.