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La mise en place d’un drive dans la grande distribution à l’épreuve d’un jeu de logiques institutionnelles

Author

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  • Solene Juteau

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur, LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université)

Abstract

This research will analyze the interplay of institutional logics following the creation of a click and collect service, also called Drive in large-scale food retailing. We ask the following research question: How does an interplay of institutional logics unfold after the adoption of an organizational innovation within a preexisting organization? To answer this question, we have led an interpretive study based on a single case study at the launch of the service. The case has been anonymized. We have collected primary data in the form of semi directive interviews and secondary data based on observations and document analyses. Doing so, we characterize a processual model in three phases specifying the conditions of emergence of new organizational and institutional modalities within the Drive and the store. JEL Codes: O330, M150, L20
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Solene Juteau, 2022. "La mise en place d’un drive dans la grande distribution à l’épreuve d’un jeu de logiques institutionnelles," Post-Print hal-03596138, HAL.
  • Handle: RePEc:hal:journl:hal-03596138
    DOI: 10.3917/inno.pr2.0126
    as

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    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General

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