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Explaining the Nonalignment of Ecosystem Partners: a Structuralist Approach

Author

Listed:
  • Magali Malherbe

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Albéric Tellier

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

Developing a new value proposition requires that a set of partners align their interests. The challenge is to define an ecosystem strategy and agree on its constitutive features. Drawing on a "structuralist approach", we provide insights into the conditions that constrain the alignment of partners. We conducted a longitudinal process study of the ecosystem of mobile contactless services in France that failed to reach alignment among partners. A comprehensive twelve-year picture of the ecosystem is created using a double-analytical design that reinforces the accuracy of the analysis. Our results highlight the factors that hinder the alignment of partners and lead to the development of an ecosystem based on a very different blueprint at the expense of its initial contributors. We reveal three sources of nonalignment: an overly ambitious and loosely defined value proposition, a value distribution risk, and inconsistencies in the multiscale institutional context.

Suggested Citation

  • Magali Malherbe & Albéric Tellier, 2022. "Explaining the Nonalignment of Ecosystem Partners: a Structuralist Approach," Post-Print hal-03584650, HAL.
  • Handle: RePEc:hal:journl:hal-03584650
    DOI: 10.1177/14761270221084224
    as

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