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Netnography in marketing research: The virtual community as a consum'actor, a vector of marketing efficiency
[La netnographie dans les recherches marketing : La communauté virtuelle comme consom'acteur vecteur d'efficacité marketing]

Author

Listed:
  • L Alla

    (ENSAF - École nationale des sciences appliquées de Fès = National School of Applied Sciences of Fez)

  • A Hmioui

    (ENCGF - Ecole Nationale de Commerce et de Gestion De Fès - USMBA - Université Sidi Mohamed Ben Abdellah)

  • Badr Bentalha

    (ENCGF - Ecole Nationale de Commerce et de Gestion De Fès - USMBA - Université Sidi Mohamed Ben Abdellah)

Abstract

No abstract is available for this item.

Suggested Citation

  • L Alla & A Hmioui & Badr Bentalha, 2020. "Netnography in marketing research: The virtual community as a consum'actor, a vector of marketing efficiency [La netnographie dans les recherches marketing : La communauté virtuelle comme consom'ac," Post-Print hal-03581615, HAL.
    • Handle: RePEc:hal:journl:hal-03581615
    Note: View the original document on HAL open archive server: https://hal.science/hal-03581615
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