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"Soft resistance", from dissent to innovation
[La « résistance molle », de la dissidence à l’innovation]

Author

Listed:
  • Jean-Marc Lairaudat

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

Abstract

In the face of vulnerable energy customers, some EDF solidarity professionals put in place individual strategies that ultimately develop innovation processes through a practice of work that goes beyond their jobs. Why do they become the dissidents of the solidarity policy of their company when their actions demonstrate a permanent commitment to its side? This paradox will be analyzed thanks to a set of semi-directive interviews and observations on a single social territory. In tune with the times and helped by their poor status, in a hidden way, they then make a set of actions at the margin but innovative in their daily professional. Successful, their inventiveness becomes social by mimicry. By their "soft resistance" to the prescribed, these intermediary actors between EDF and its customers obtain a profitable result for their customers but also, in spite of everything, for their company.

Suggested Citation

  • Jean-Marc Lairaudat, 2021. ""Soft resistance", from dissent to innovation [La « résistance molle », de la dissidence à l’innovation]," Post-Print hal-03570953, HAL.
    • Handle: RePEc:hal:journl:hal-03570953
    as

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