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Dis-moi, quelle émotion ressens-tu ?

Author

Listed:
  • Sandra Camus

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage, Esthua Faculté de Tourisme, Culture et Hospitalité)

  • V. Plichon

    (UT - Université de Tours, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

Abstract

Ce chapitre s'intéresse aux émotions ressenties lorsqu'un consommateur est face à un produit ou lorsqu'il vit une expérience de magasinage à dimension expérientielle. Il analyse les façons de mesurer l'intensité, la valence, le contenu et la conscience de ces émotions, en comparant les méthodes de mesure de ces émotions.

Suggested Citation

  • Sandra Camus & V. Plichon, 2022. "Dis-moi, quelle émotion ressens-tu ?," Post-Print hal-03550890, HAL.
    • Handle: RePEc:hal:journl:hal-03550890
    as

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    Keywords

    consommateur; émotions; mesure;
    All these keywords.

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