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Quelle communication de crise pour les PME internationalisées dans un contexte de pandémie ?

Author

Listed:
  • Elodie Deprince

    (UMONS - Université de Mons / University of Mons)

  • Ulrike Mayrhofer

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

  • Aline Pereira Pündrich

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg)

Abstract

Cet article porte sur la communication de crise qui est mise en place par les PME internationalisées dans le contexte de la pandémie liée au Covid-19. L'étude empirique est fondée sur l'analyse systématique des sites internet et des réseaux sociaux numériques de 15 PME belges qui réalisent plus de 50 % de leur chiffre d'affaires à l'export. Les résultats montrent que les PME communiquent peu sur les actions menées face à la crise sanitaire. Les PME qui annoncent des mesures spécifiques sont principalement orientées vers la continuité des activités et la sécurité des salariés, et plusieurs d'entre elles mettent en place des mesures innovantes liées à la pandémie.

Suggested Citation

  • Elodie Deprince & Ulrike Mayrhofer & Aline Pereira Pündrich, 2021. "Quelle communication de crise pour les PME internationalisées dans un contexte de pandémie ?," Post-Print hal-03547742, HAL.
    • Handle: RePEc:hal:journl:hal-03547742
    as

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