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Effect of online 3D advertising on consumer responses: the mediating role of telepresence

Author

Listed:
  • Sana Debbabi

    (UT - Université de Tours, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

  • Mohamed Daassi

    (UT - Université de Tours, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

  • Serge Baile

Abstract

No abstract is available for this item.

Suggested Citation

  • Sana Debbabi & Mohamed Daassi & Serge Baile, 2010. "Effect of online 3D advertising on consumer responses: the mediating role of telepresence," Post-Print hal-03523636, HAL.
    • Handle: RePEc:hal:journl:hal-03523636
    DOI: 10.1080/02672570903498819
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    Cited by:

    1. Kim, Seeun & Baek, Tae Hyun & Yoon, Sukki, 2020. "The effect of 360-degree rotatable product images on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    2. Jafar, Rana Muhammad Sohail & Ahmad, Wasim & Sun, Yanming, 2023. "Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores," Technology in Society, Elsevier, vol. 74(C).
    3. Mohamed Daassi & Sana Debbabi, 2021. "Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism," Post-Print hal-03372420, HAL.

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