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Étude de cas : VEJA ; un business model durable

Author

Listed:
  • Arthur Caré

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, Institut d'Administration des Entreprises (IAE) - Tours)

  • Pierre Roy

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, UM - Université de Montpellier)

Abstract

Résumé Veja, entreprise de baskets à la démarche éthique et écologique, a été créée en 2004 par deux Français. Elle a réussi à se faire une place sur un marché très concurrentiel et n'a cessé de développer ses activités en France et à l'étranger tout en préservant des valeurs autour de la durabilité. Le cas pédagogique examine la stratégie de Veja à partir d'une analyse de l'environnement concurrentiel, d'une réflexion sur son business model et d'une discussion sur les enjeux de durabilité. Objectifs pédagogiques - Appliquer les modèles d'analyse concurrentielle - Analyser et construire le business model d'une entreprise - Découvrir et appliquer un outil conceptuel sur le thème de la valeur non capturée - Comprendre et discuter les enjeux et les limites d'une démarche durable

Suggested Citation

  • Arthur Caré & Pierre Roy, 2021. "Étude de cas : VEJA ; un business model durable," Post-Print hal-03491723, HAL.
    • Handle: RePEc:hal:journl:hal-03491723
    as

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