The social responsibility of an SME in Algeria, case of the quality and environmental policy of the national company of the industries of the household appliances (ENIEM[La responsabilité sociale d’une PME en Algérie cas de la politique qualité et environnementale de l’entreprise nationale des industries de l’électroménager (ENIEM]

Social Responsibility (CSR) is considered a means of steering actions undertaken in the service of sustainable development, and meeting the needs of present and future generations. To do this, companies adopt the principle of precaution and solidarity between generations and territories. The protection and well-being of consumers are far-reaching issues that are integrated into the social practices of companies, with commitment to the objectives by the ticket of the quality and environmental policy. By analyzing the annual data from 2012 to 2017, we find that the ENIEM by the note of its policy constitutes a continuous improvement in terms of quality and conformity of its products which ensures a broad satisfaction and protection of the consumer, also it contributes to the preservation of the environment in terms of pollution and generation of hazardous industrial waste. In terms of results, the observation shows that the measurement indicators are clearly positive, which puts the company in the process of continuous improvement. Key words: CSR, sustainable development, social practices, quality and environmental policy