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L’effet médiateur de la confiance dans les soins d’un pays sur la relation entre la qualité des soins et l’attitude envers le tourisme médical : le cas Libanais

Author

Listed:
  • Rachelle Mouchantaf

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Joël Bree

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, ESSCA Research Lab - ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

Abstract

Attitude and confidence have been extensively studied in the literature on different areas of Marketing. Medical tourism is not one of them, so we decided to start this study to understand their effects on patient travelers. The quality of care, which is essential in the patient's decision in choosing his hospital, his medical center and therefore his medical destination, is also studied to understand its effect in the concept of medical tourism. This study is part of more general research work. A qualitative study was initiated where 14 semi-structured interviews were conducted on Lebanese territory. The results of this study confirm the essential role that both confidence in healthcare and quality of care play on attitude towards medical tourism.

Suggested Citation

  • Rachelle Mouchantaf & Joël Bree, 2021. "L’effet médiateur de la confiance dans les soins d’un pays sur la relation entre la qualité des soins et l’attitude envers le tourisme médical : le cas Libanais," Post-Print hal-03437469, HAL.
    • Handle: RePEc:hal:journl:hal-03437469
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