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Fondements et évolution de Recherche et Applications en Marketing : une aventure partagée

Author

Listed:
  • Bernard Pras

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article shows how the foundations of the journal Recherche et Applications en Marketing were laid by the AFM (Association Française du Marketing – French Marketing Association). It underlines the context of its creation and recalls the main issues and challenges that successive editors-in-chief, during the launch (1986–1989) and consolidation periods (1990–2010), had to face with regard to the evolution of its environment. It analyzes the positioning of the journal in terms of international academic standards and of content. It raises remnant issues and outlines some perspectives for the future. However, mainly, this article shows how the creation and development of the journal was a shared adventure for the successive editors and the AFM, on the basis of common academic values.

Suggested Citation

  • Bernard Pras, 2021. "Fondements et évolution de Recherche et Applications en Marketing : une aventure partagée," Post-Print hal-03356079, HAL.
    • Handle: RePEc:hal:journl:hal-03356079
    DOI: 10.1177/0767370120987575
    as

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