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Open Innovation’s “Multiunit Back-End Problem”
[Le « problème d’arrière-plan des organisations multi-unités » en matière d’innovation ouverte]

Author

Listed:
  • Thuy Seran

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Sea Matilda Bez

    (Labex Entreprendre - UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

This article examines the "multiunit back-end problem" of open innovation based on a case study of the Banque Populaire Caisse d'Epargne (BPCE) Group, a large French bank with two business units. The multiunit back-end problem occurs when internal business units who consider themselves rivals are asked to collaborate for the success of an open innovation initiative. BPCE failed several times to use external startups to accelerate its digital transformation due to rivalry between its internal business units. This article presents guidelines that firms with rival business units can use to align their front-end and back-end when working with startups to accelerate their digital transformation program.

Suggested Citation

  • Thuy Seran & Sea Matilda Bez, 2021. "Open Innovation’s “Multiunit Back-End Problem” [Le « problème d’arrière-plan des organisations multi-unités » en matière d’innovation ouverte]," Post-Print hal-03349709, HAL.
    • Handle: RePEc:hal:journl:hal-03349709
    DOI: 10.1177/0008125620968609
    Note: View the original document on HAL open archive server: https://hal.science/hal-03349709v2
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