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Figures of reactive triumph: CSR responding to the pandemic

Author

Listed:
  • Hugo Letiche

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], Business University Nyenrode - Nyenrode Business Universiteit)

  • Ivo de Loo

    (Business University Nyenrode - Nyenrode Business Universiteit)

  • Jean-Luc Moriceau

    (IMT-BS - DEFI - Département Droit, Economie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

The Covid-19 pandemic has provided extensional definition of CSR: ‘Who did what?'. Geriatria, a for-profit Dutch medical service provider to nursing and elderly care homes, is our research object. When the Covid emergency turned fatal for the infirm elderly: "Who ‘saw' the emergency and its pain?", "Who assumed responsibility and took action?", "What form did corporate answerability take?" If ethics is a question of unicity; that is, of specific remits, persons and situations, then we must focus on concrete events. Rather than principles, laws or rules; involvement, engagement and relatedness, takes precedence. Our case, its analysis, and its line of reasoning, takes its lead from philosophers that stress the particularity of ethical action; Nietzsche and Levinas. Phenomenal or experiential CSR varies substantially from what is commonly adhered to in the (mainstream) CSR literature.

Suggested Citation

  • Hugo Letiche & Ivo de Loo & Jean-Luc Moriceau, 2021. "Figures of reactive triumph: CSR responding to the pandemic," Post-Print hal-03283369, HAL.
    • Handle: RePEc:hal:journl:hal-03283369
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