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The Handbook of Brand Management Scales

Author

Listed:
  • Lia Zarantonello
  • Véronique Pauwels-Delassus

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • Lia Zarantonello & Véronique Pauwels-Delassus, 2015. "The Handbook of Brand Management Scales," Post-Print hal-03278388, HAL.
    • Handle: RePEc:hal:journl:hal-03278388
    DOI: 10.4324/9781315813998
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    Cited by:

    1. Schmidt, Holger J. & Mason, Roger & Steenkamp, Pieter & Mugobo, Virimai, 2017. "Does brand orientation contribute to retailers’ success? An empirical study in the South African market," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 210-222.
    2. Daniel Fett & Joris Dehler-Holland & Markus Schmutz, 2021. "A survey on the user acceptance of PV battery storage systems," Sustainability Nexus Forum, Springer, vol. 29(2), pages 161-171, June.

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