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From noticing to making sense: The use of intelligence in strategizing

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  • Philippe Baumard

    (EHESS - École des hautes études en sciences sociales)

Abstract

We are witnessing today a fundamental shift from the collapse of traditional industries to the rise of economies based on intelligence resources and adaptive problem-solving capabilities. Industries are shifting from satisfied introversion to an inescapable extroversion, and discover, with disappointment, that their own perception and sense-making remains for them a mystery. Temptation for rationalization and eagerness to reduce uncertainty by any means provoked a rush to import techniques and methods that showed efficiency in the diplomatic world into their everyday business life. Corporate intelligence units and centralized departments started to pop up in the business world in the mid-80s, with so many failures that executives wonder today if governments themselves have not over-exaggerated the efficiency of their own intelligence efforts. There was-sadly-no reason to anticipate a success in implementing techniques that were created under social and technico-economic conditions that do not exist any more.

Suggested Citation

  • Philippe Baumard, 1993. "From noticing to making sense: The use of intelligence in strategizing," Post-Print hal-03230186, HAL.
    • Handle: RePEc:hal:journl:hal-03230186
    Note: View the original document on HAL open archive server: https://cnam.hal.science/hal-03230186
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