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Les détaillants face au défi du commerce connecté : Une étude multisectorielle

Author

Listed:
  • Catherine Viot

    (SAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon)

  • Grégory Bressolles

    (Kedge BS - Kedge Business School)

Abstract

Retailers are not spared by the digital transformation. Now, retailers have to meet the challenge of omnichannel retailing. Using the theoretical framework of organizational ambidextry, the digitalization strategy of six French and Canadian retailers, belonging to three sectors, was studied according to the case-study method. Four types of changes are brought to light: organizational changes, changes in the value proposition, logistics changes and changes in the KPI's used and in the sharing of value.

Suggested Citation

  • Catherine Viot & Grégory Bressolles, 2021. "Les détaillants face au défi du commerce connecté : Une étude multisectorielle," Post-Print hal-03229956, HAL.
    • Handle: RePEc:hal:journl:hal-03229956
    Note: View the original document on HAL open archive server: https://hal.science/hal-03229956
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    References listed on IDEAS

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