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Social marketing: the role of civic commitment in local methanisation projects in relation to stakeholder theory
[Marketing social : le rôle de l’engagement comportemental citoyen dans le cadre de projets locaux de méthanisation au regard de la théorie des parties prenantes]

Author

Listed:
  • Sarah Tahali

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Régis Rouyer

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Hélène Yildiz

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

Agricultural methanisationis a growing activity, central in terms of territorial development, alternative energies and sustainable development. The successful development of this activity depends on the ability to overcome individual and social resistance, to master the process and procedures of creation, and to assimilate the underlying technique. This research, which is in line with social marketing, mobilises stakeholder theoryto understand the logics and strategies of the agents or actors on the one hand and the acceptationprocesses at work during the deployment of agricultural methanisation projects on the other.

Suggested Citation

  • Sarah Tahali & Régis Rouyer & Hélène Yildiz, 2021. "Social marketing: the role of civic commitment in local methanisation projects in relation to stakeholder theory [Marketing social : le rôle de l’engagement comportemental citoyen dans le cadre de ," Post-Print hal-03221507, HAL.
    • Handle: RePEc:hal:journl:hal-03221507
    as

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