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Cartographie cognitive et accompagnement du créateur d’entreprise

Author

Listed:
  • Thierry Verstraete

    (IRGO - Institut de Recherche en Gestion des Organisations - Université Montesquieu - Bordeaux 4 - Institut d'Administration des Entreprises (IAE) - Bordeaux)

Abstract

Cette communication propose une démarche d'accompagnement des créateurs d'entreprise, des dirigeants de TPE, voire de PME. La méthode déployée s'inspire largement d'une proposition faite antérieurement et au centre de laquelle un outil suscitant un intérêt croissant en management stratégique est utilisé : la cartographie cognitive. Cette recherche a une visée opérationnelle et s'appuie pour cela sur une application menée dans une jeune entreprise du secteur de la distribution. Son objet est de tester une démarche en cinq phases pour appréhender l'univers cognitif du créateur relativement à son projet, le sensibiliser au besoin de contrôler les facteurs qu'il identifie comme importants pour l'avenir de son entreprise et l'aider dans la mise en place de systèmes et procédures de contrôle.

Suggested Citation

  • Thierry Verstraete, 1997. "Cartographie cognitive et accompagnement du créateur d’entreprise," Post-Print hal-03213792, HAL.
    • Handle: RePEc:hal:journl:hal-03213792
    DOI: 10.7202/1009017ar
    Note: View the original document on HAL open archive server: https://hal.science/hal-03213792
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    Cited by:

    1. Guillaume Martin & Jean-Paul Mereaux, 2017. "The Success Of Social Microfranchises Is Triggered By Entrepreneurial Responsibility Of A Local And A Sustainable Human Capital [La réussite des micro-franchises sociales passe par la responsabilit," Post-Print hal-04480175, HAL.

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