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Governing a union’s external stakeholders: a prioritization method based on relationship quality and perceived impact
[Gouverner les parties prenantes externes d’un syndicat : une méthode de priorisation basée sur la qualité de relation et l’impact perçu]

Author

Listed:
  • Guillaume Plaisance

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux, UB - Université de Bordeaux)

Abstract

Stakeholder governance is a growing issue in the literature and for organizations. The complex and uncertain environment of non-profit organizations forces them to prioritize stakeholder requirements. The traditional criterion of influence and power is nevertheless proving insufficient for these organizations, especially those in political or interest representation sectors. This article proposes to use the relationship quality with stakeholders and its components (trust, satisfaction, influence, commitment) as criteria for prioritization. A study carried out within the "Young Farmers" union questioning external stakeholders on the relationship with the organization and its impact enables to verify the relevance of these criteria. The results contribute to stakeholder theory, but also provide a reasonable vision of the evaluation of organizations.

Suggested Citation

  • Guillaume Plaisance, 2021. "Governing a union’s external stakeholders: a prioritization method based on relationship quality and perceived impact [Gouverner les parties prenantes externes d’un syndicat : une méthode de priori," Post-Print hal-03189047, HAL.
    • Handle: RePEc:hal:journl:hal-03189047
    as

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