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Understanding the global diffusion of B2B E-commerce (B2B EC)

Author

Listed:
  • Abdallah Alsaad

    (UHB - University of Hafr Al Batin [Saudi Arabia], Jadara University)

  • Abdallah Taamneh

    (Jadara University)

  • Ismail Sila

    (EM - EMLyon Business School)

  • Hamzah Elrehail

    (Skyline University College)

Abstract

Using institutional theory, this study offers an integrated framework that describes the diffusion of business-to-business e-commerce within a country. The model specifies the role of national institutional frameworks, international institutional pressures, and market complexity in business-to-business e-commerce diffusion. We test this model using archival, cross-sectional data from 146 countries for the period from 2013 to 2016. The study also compares the roles of these factors in business-to-business e-commerce diffusion across developed and developing countries. The results suggest that national institutional frameworks, international institutional pressures, and market complexity contribute positively to business-to-business e-commerce diffusion and that the influence of these variables varies according to the degree of a country's development. Theoretical, research, and managerial implications of the study are also discussed.

Suggested Citation

  • Abdallah Alsaad & Abdallah Taamneh & Ismail Sila & Hamzah Elrehail, 2021. "Understanding the global diffusion of B2B E-commerce (B2B EC)," Post-Print hal-03188252, HAL.
    • Handle: RePEc:hal:journl:hal-03188252
    DOI: 10.1177/0268396220961396
    as

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