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Putting the World in Orders : Plurality in Organizational Evaluation

Author

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  • Christof Brandtner

    (Stanford University)

Abstract

Sociologists have shown that external evaluation stimulates convergent organizational behavior, yet many evaluative practices are superficial or susceptible to manipulation. When does external evaluation lead to convergence in organizational fields? Organizations regularly and increasingly experience fragmented social orders based on orthogonal notions of value, or so-called plurality. I propose that the plurality of evaluative landscapes, that is, the universe of rankings, ratings, and awards in an organizational field, compromises the potential homogenizing influence of any single evaluative practice. Plurality in the evaluative landscape weakens the causal channels through which evaluative practices influence organizational behavior. Because evaluative activities are responsive to social conditions, plurality is suggested to be highest when organizations face multiple audiences, when the meaning of value is contested, and when access to evaluation is unregulated. Neoinstitutional organizational theory and the sociology of valuation, both of which inform this article, would benefit from a more integrated account of evaluative landscapes.

Suggested Citation

  • Christof Brandtner, 2017. "Putting the World in Orders : Plurality in Organizational Evaluation," Post-Print hal-03188203, HAL.
  • Handle: RePEc:hal:journl:hal-03188203
    DOI: 10.1177/0735275117726104
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    Cited by:

    1. Karunakaran, Arvind & Orlikowski, Wanda J. & Scott, Susan V., 2022. "Crowd-based accountability: examining how social media commentary reconfigures organizational accountability," LSE Research Online Documents on Economics 114401, London School of Economics and Political Science, LSE Library.
    2. Pollock, Neil & D'Adderio, Luciana & Williams, Robin & Leforestier, Ludovic, 2018. "Conforming or transforming? How organizations respond to multiple rankings," Accounting, Organizations and Society, Elsevier, vol. 64(C), pages 55-68.
    3. Faulconbridge, James R. & Muzio, Daniel, 2021. "Valuation devices and the dynamic legitimacy-performativity nexus: The case of PEP in the English legal profession," Accounting, Organizations and Society, Elsevier, vol. 91(C).

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