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Digital Transformation Of Organization: Towards The Dynamic Digital Business Model (Bmd2)
[Transformation digitale : vers un Business Model Digital Dynamique (BMD2)]

Author

Listed:
  • Patrick Varenne
  • Cécile Godé

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

Covid-19 significantly accelerated digital transformation of organizations, viewed as a guarantee of survival by many of them. This article focuses on the way organization leads change from a traditional business model to a digital business digital and asks: What business model for digital transformation? From a doctoral research, this article develops the Dynamic Digital Business Model (BMD2), in which entrepreneur plays a key role.

Suggested Citation

  • Patrick Varenne & Cécile Godé, 2021. "Digital Transformation Of Organization: Towards The Dynamic Digital Business Model (Bmd2) [Transformation digitale : vers un Business Model Digital Dynamique (BMD2)]," Post-Print hal-03175747, HAL.
    • Handle: RePEc:hal:journl:hal-03175747
    DOI: 10.36863/mds.a.16269
    Note: View the original document on HAL open archive server: https://hal.science/hal-03175747
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    References listed on IDEAS

    as
    1. B. Demil & X. Lecocq, 2010. "Business model evolution : in search of dynamic consistency," Post-Print hal-00572915, HAL.
    2. Nebahat Tokatli, 2008. "Global sourcing: insights from the global clothing industry—the case of Zara, a fast fashion retailer," Journal of Economic Geography, Oxford University Press, vol. 8(1), pages 21-38, January.
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